Events

To celebrate the release of a new collection, Russia’s leading footwear brand invited celebrities, influencers, and brand friends. Our goal was to create an emotionally striking experience instead of a regular fashion show.

Cocktail Experience

In collaboration with El Copitas (#8 best bar in the world) — smoke-filled cocktails, glitter sprays, and interactive garnishes inspired by circus tricks.

Everything echoed the circus: circular bars and tables, striped eclairs, velvet drapes, and even a “Caramel Popcorn” fragrance diffused throughout the venue for a full-sensory effect.

Design Language

Waiters would “accidentally” drop something — and the guest who followed them to return it got into a hidden room, where a private, immersive show unfolded just for them. Even amid the grandeur of the night, this became the most talked-about moment — with celebrities later telling the brand owner that they had never seen anything like this before.

Highlight of the Night

Aerial gymnasts, stilt walkers, jugglers, a mime, a magician, and even a champagne-pouring acrobat on a ball — moving through the crowd, never just on stage.

Live Acts Everywhere

A historic Moscow restaurant with grand domes and chandeliers, once visited by Rasputin and Chekhov — transformed into a surreal vintage circus.

Setting

New Collection Presentation for Ekonika

Letting Go Ritual: Upon arrival, each guest received a hand-sculpted clay woman. They wrote onto her the aspects of themselves they were ready to release — and together, they threw the figures from a balcony, breaking with the past to begin the retreat.

Introspective Workshops: Guided sessions helped guests reflect on core values, confront hidden aspects of themselves, and define their next chapter with clarity and intention.

Pottery as Self-Reinvention: Over 2 days, guests worked with traditional Georgian artisans to create a new clay figure representing the self they were stepping into — learning local techniques and hearing stories from the craft’s history along the way.

Fire Rituals: Each night ended with a symbolic fire ritual — acknowledging the element that transforms soft clay into something strong and lasting.

Cultural Integration: The retreat was grounded in the textures and spirit of Mtskheta — blending introspection with deep local connection.

I chose to work with one of Georgia’s most ancient and poetic crafts — pottery — and combined it with the theme of personal transformation. Just as clay is shaped by hand and fire, the retreat invited each guest to explore who they are becoming, using this craft as both metaphor and method.

A 3-day private experience designed for a public figure and her close friends (almost no photos are allowed to share). The goal was to create an intimate retreat that combine Georgian culture with personal growth practices.

Experience Highlights

Concept

Private Symbolic Retreat

LOVE Roulette (Basement Casino): Branded poker table, custom chips, and a femme fatale hostess exchanging chips for prizes like bags and a fur coat.

Ball Room: DJ and orchestra played Beyonce and Rihanna covers arranged just for the event, under a projection of brand codes mapped onto the walls.

The Archive Corridor: A brand retrospective showcased key campaigns, milestones, and never-before-seen personal notes from the brand’s founder — revealing the real inspirations and decisions behind iconic moments. Intimate, bold, and deeply human.

We created a one-night dreamworld for one of Russia’s top two fashion brands — transforming a 19th-century mansion into a decadent house of brand storytelling, with 9 immersive rooms and 130 people bringing it to life.

Celebrating another core brand value — hedonism — a 4-meter dessert altar evoked baroque indulgence, with vintage silver, meringue sculptures, and Neufchâtel cheese served on antique candlesticks. Nearby, a circular signature bar draped in cream silk offered five original cocktails, each inspired by the brand’s fragrance line.

Food & Drinks

Community: One of our core goals was to start community building and connecting guests together. We created a slower, more intimate room with branded introspective cards based on the brand’s values. Guests who arrived as strangers were soon deep in conversation — and days later, we saw them hanging out together on socials.

Love Letter Wall: In a nod to the brand’s message of self-love, 3 typewriters invited guests to write anonymous love letters to themselves. Notes were pinned to the wall with custom heart clips — a growing installation of tenderness and self-expression.

Experience Highlights

Room Highlights

“The House of LOVE REPUBLIC” — each room told a chapter of the brand’s story through its core values: ambition, sensuality, femininity, and hedonism.

Setting